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I really tried to like The Deck on 13th, finally open along the 13th Street corridor, just down the street from Milk Money and The Pride Factory. That area is working so hard to become something. The problem is it just doesn’t know what. The same could be said for The Deck on 13th. I live in this area and am grateful that co-owner J.J. Rojas (along with Laura Serrano) has done something to improve this space. Rojas says her confidence in the potential of 13th Street never wavered. “We saw that the street had a purpose. The vision of the landlord, the vision of the community ... We needed the street and the street needed us. It was a mission,” she says.
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