Thursday, July 21, 2022

Drinking coffee before shopping could make you spend more

Drinking coffee or another caffeinated beverage before shopping could lead consumers to spend more money at the store, according to a new study. 

Researchers from University of South Florida, European University Viadrina, Louisiana State University, SKEMA Business School and Neoma Business School initiated the study to measure the effect of caffeine on a shopper’s behavior. 

One experiment in the study involved 300 shoppers at two separate stores in Spain, half of whom were given a complimentary coffee containing the usual amount of caffeine in a traditional cup. The other half were offered decaf or water. 

Friday, July 8, 2022

Six Broward Restaurants Worth Visiting Right Now

It's summertime in Miami and restaurants are forging ahead with socially distanced outdoor spaces even as the Monday, August 31, go-ahead to open dining rooms at 50 percent capacity approaches. 
Fort Lauderdale restaurant dining rooms have been open for some time, and Miamians have been sussing out the lay of the land. What they've found are chic settings, exotic cuisines, and lively establishments.