ART / Everyone Under the Sun by Avi Ram / Convention & Visitors Bureau

The Greater Fort Lauderdale Convention and Visitors Bureau recently announced its new brand name as Visit Lauderdale with the destination tagline 'Everyone Under the Sun,' reflecting the diversity and welcoming nature of the Greater Fort Lauderdale region. 

To illustrate the new brand, Visit Lauderdale commissioned internationally renowned airbrush artist Avi Ram, a Greater Fort Lauderdale resident, to paint a new 'Everyone Under the Sun' mural. 

The mural is on display at the entrance of the W Fort Lauderdale hotel. The brand launch also included the debut of the official Visit Lauderdale Everyone Under the Sun beer, crafted by Fort Lauderdale's Gulf Stream Brewing Company. 

Watch / read more below .